5, 2013 Heather Margolis |The VAR Guy Social media got you down? Here are a few social media aggregators that might help save time and boost your channel marketing campaigns. Social media aggregators can help save you time while maintaining various engaging social media platforms. You can post valuable content using one website, rather than having to log on to to each specific platform's website. You also have the ability to schedule content, making posting less time-consuming and more consistent even if you don?t have time to push content. But what are the best social media aggregators out there? We?ve taken a look at some of the more popular aggregators you may find helpful. Hootsuite Hootsuite is one of the most popular tools being used. It allows posting to more social media platforms than any of the others we?ve looked into. It supports Facebook , Twitter , LinkedIn , Google+ , Foursquare , WordPress , MySpace and Mixi , which lets you manage all of your social media streams from one website, both business and personal. Hootsuite has a very easy-to-learn, straightforward layout. The free version includes a number of benefits including analytics and the ability to upload .CSV files directly to Hootsuite to create multiple posts. Hootsuite's fee-based premium version allows multiple accounts to be merged together. Everyone involved in online marketing can log into his or her account to help manage. Buffer Buffer has both a free and premium, fee-based version, similar to Hootsuite. It allows the posting of content onto Twitter, Facebook and LinkedIn. Buffer has tried to separate itself from other aggregation tools by providing users added benefits with a monthly purchase. Free version users can draft up to 10 posts at a time. Arguably the best benefit from Buffer is its predetermined posting opportunity?you simply write a post and Buffer uses a patented algorithm to determine the optimal time of day to post onto the social media platforms you choose. This not only saves time for the user, but also allows them to post content at the time of day when people will view it most. Buffer also automatically shortens a URL to fit into a post, while many of the other sites require you to shorten it. Rebel Mouse Another social media aggregator is Rebel Mouse . This site supports posting into Facebook, Twitter, and Google+. For companies with many images to post, Rebel Mouse is an excellent tool. It can be embedded into your blog or website through a personal website page you create through its platform. You can add this website onto any personal social media you may have. With an easy-to-use layout, Rebel Mouse is gaining popularity. There are many useful aggregator tools out there for you to leverage. Each one offers unique benefits and supports different platforms. Take a look at them and determine for yourself which will be most useful for you and your business needs. There are other social media aggregators to choose from to help simplify your social media marketing campaigns. Which one will you choose? Do you use a different aggregator that we didn?t mention? Let us know. Contributing blogger Heather K. Margolis , the Channel Maven, has led channel programs for major IT companies.
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Getting to grips with social media
Jemima Kiss reports on what the new landscape looks like Sunday 2 June 2013 19.01 EDT Photograph: Bloomberg Social media is a marketing revolution, enabling new ways to engage with customers and potential customers, and empowering customers to interact with vendors and influence brand sentiment in new ways. The possibilities feel quite overwhelming for brands trying to work out where to start with a social media strategy, says John Willshire of marketing and product innovation studio Smithery. "If traditional advertising is akin to electromagnetism, then social media is more like gravity. It's easy to wield electromagnetism, be very exact and make it do what you want for a set period of time. But gravity ? social media ? is a weak force that affects everything, and you'll have no idea how things are going to go. The only strategy is to design landscapes and build contraptions to keep things roughly in the right place." Cadbury is one brand that has certainly found a sweet spot among the noise and distraction of social media. A network of campaigns and a "social first" strategy have combined brand building with entertaining editorial and no small amount of market research; the confectioner famously re-introduced Wispas in response to public demand on Facebook and MySpace back in 2007. Since then, Cadbury's strategy has become increasingly sophisticated. Its biggest brands have dedicated Facebook pages offering competitions, quizzes and the chance to be a "Joyville taster" for new products. Aiming to increase engagement amongst Facebook users, Cadbury uses events to get fans involved ? a live-streamed attempt to build a giant "like" hand out of Dairy Milk bars added 40,000 new fans and engaged 350,000 users across the site. The numbers are similarly impressive across Twitter, where Cadbury's main account has 145,000 followers, and paid-for promoted tweets for the new Wispa Gold increased mentions by 1,800%. And on Google Plus, Cadbury has been one of few brands to embrace the site early on, reaching 500,000 users during one live Hangout on Air. "What's different is that it's eye-to-eye, face-to-face contact," says Jerry Daykin, Cadbury community manager. "We can't directly connect with every person who buys our chocolate, but we can connect with some of them. Then more people see the Hangout On Air, and feel they're part of the experience. It's a new frontier." Sam Michel, founder of the digital networking service Chinwag and Social Media Week, says this was a canny move by Cadbury. "No-one else was on Google Plus then, so Google promoted it a lot and it got great visibility. There's definitely an early-mover advantage to being on lesser-known networks. But it's also about finding the right networks for your business, and just trying things, searching for some kind of rhythm, until you find what works for you. Have a play ? you just have to get on there and have a go." Michel also noted a word of caution that some kind of framework for staff that covers legal areas such as libel, is essential, though much of this is common sense. Michel has noticed that larger companies often appoint an external agency to kick off their social media campaigns, but often end up moving that activity in-house so they can take ownership of it. There are swathes of tools available now to monitor the diverse noise of social media, from simple, free, web-based tools for Twitter monitoring, to multi-level, enterprise tools like Salesforce Marketing Cloud, which combines data analytics with engagement and monitoring tools and a content management hub. Smithery's Willshire says the major challenge for marketers is to be able to use data intelligently, but as just one half of the picture. Traditional marketing was too reliant on too little data, like a quarterly report, but social media marketing is drowning in the stuff. "Data can only be subjective, reinforcing the argument that you want to make, and if you're only watching the data you will be missing creative opportunities that aren't being measured." It's important to find the right people to speak for your brand, and as individuals not as one uniform. Define a series of objectives and brand principles, as well as those legal considerations, and use these as guidelines to inform the tools that you choose and activity your brand generates. It's better to have a plan to deviate from than no plan at all, says Willshire. Above all, embrace the noise. "There's a switch in comprehension now about exactly what a brand is, but it is no longer the three words you choose for your tagline. People have always talked about your brand but you couldn't hear them. Now you have to listen, and your brand is what you hear."
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Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]
She is the Society?s first CMO since the organization was founded 125 years ago. Before joining National Geographic, Amy was vice president of marketing at CafePress. I invited Amy to Marketing Smarts to talk with us about the importance of social media and emerging platforms for the publishing industry and discuss how National Geographic has evolved over the years. She is uniquely qualified to discuss success in digital media because the American Society of Magazine Editors recently named National Geographic the " Best Tablet Magazine of 2013 ." Here are a few highlights of our conversation. Create social media content that evokes wonder(4:32): "Think about what gets shared in social media. There is that 'bored at work' phenomenon. What are people instantly sharing that transcends all languages and cultures? 'Wow' and wonder [do] incredibly well, and that's what we deliver: the awe and wow and wonder." Don't be afraid to give your content creators the power to post (7:42): "What was unique in our approach was that we looked at [Instagram], a platform that was everything true to our core brand?the love of photography and sharing of photography?and we did something no one else had done... Turned the keys over to our photographers... That's been the key to our success." Try emerging platforms, but not all of them (11:26): "Too often, marketers feel... like your social strategy means that you are everywhere. I strongly believe that's not true. You need to look at the platforms where: 1.) your audience is congregating and 2.) where your content will do really well and where you can play. Given limited resources, if you really... try to play on all these platforms, there's just absolutely no way you'll be able to manage the community and be an active, authentic player within that space." Publishers should embrace a digital medium to reach a younger audience(18:48): "When we look at the age of readers on [National Geographic's] iPad app, over 75% are under 55 and a good 35% are under 34, so we're bringing in a much younger audience on some of our new digital platforms." My conversation with Amy included much more. I encourage you to listen to the entire show, which you may do above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode! Marketing Smarts is brought to you by the MarketingProfs B2B Forum , taking place October 9-11 in Boston, Massachusetts. The 7th Annual B2B Marketing Forum is the premier event for B2B marketers worldwide. This two-day event is packed with 42 sessions, 4 keynotes, tons of networking opportunities, a lot of fun, and more B2B business smarts than you'll find anywhere else this year. Marketing's full of choices. Choose B2B. BONUS:Use code "SMART" to get $100 off registration at mprofs.com/b2bsmart ! This marketing podcast was created and published by MarketingProfs. This episode features: Amy Maniatis, is executive vice president and chief marketing officer of the National Geographic Society. She is the Societys first CMO since the organization was founded 125 years ago. Before joining National Geographic, Amy was vice president of marketing at CafePress. Kerry O'Shea Gorgoneis a speaker, writer, attorney and educator. Shehosts and produces the weekly Marketing Smarts podcast for MarketingProfs. To contact Kerry about being a guest on Marketing Smarts, send her an email , or you canfind her on Twitter ( @KerryGorgone ) and on her personal blog .Kerry also teaches new media marketing in the Internet Marketing Master of Science Program at Full Sail University , in Winter Park, Florida.
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Best Practices for Using Social Media for Marketing Research
Small Business Advisor Remind me when I share | Not you? Log out of Facebook How to remove this experience Best Practices for Using Social Media for Marketing Research By Ray Nelson | Business 2 Community? Tue, Jun 4, 2013 11:20 AM EDT Print Best Practices for Using Social Media for Marketing Research Marketing research is one of the best ways to bolster your business and grow your market. Traditional market research methods, such as focus groups or observation studies, require a significant investment of both time and money. By utilizing newer methods, such as social media research, you can reduce your investment, obtain quick results and expand your market at the same time. Here are six best practices for using social media for marketing research. 1. Create a Plan When it comes to social media, it is easy to lose track of your goals. With updates occurring by the second and near-endless options to pursue, you can drive up the time investment of your social media research quickly. To maximize your returns, create a list of questions and assign them to specific social media networks. Deciding in advance whether you plan to engage to answer questions or strictly observe can help to optimize your plan further. Once you have the blueprints for your research, executing is simple. 2. Define Your Target Group Create a clear set of criteria that you are searching for within your media research. This could be your target market, competitors, peers or virtually any other group. Once you have determined your group, research the social media platforms that your target group prefers. While social media is extremely popular, many people only use a few of the networks regularly. By defining your group and choosing platforms accordingly, you are maximizing the potential to collect information and engage your audience. 3. Listen as Well as Engage While there will be plenty of opportunities to ask questions and comment on conversations, there is much to be gained from simply monitoring trending topics, conversations and interactions. Listening allows you to remove any chance of bias because speakers know that you are there. This means that you are more likely to obtain candid, honest information. Of course, talking and interacting plays a large role as well. Asking directed questions and obtaining opinions is fast and furious on many social media platforms. Depending on your chosen platform, consider creating a hashtag, group or page for your discussions to help keep things flowing and orderly. The easier that it is for others to join your conversation, the better the chances are of increased engagement and research potential. 4. Utilize Lists and Search Features to Simplify the Process Most popular social media platforms include search, tagging and tracking features. Twitter lists and Google+ Circles are great examples. By compiling potential targets into lists, you can check in on conversations, posts and shares with a few clicks instead of monitoring profiles and streams individually. 5. Consider Third Party Tools to Help Add Features to Your Research Tools exist for nearly every major social media platform available. Many third-party tools provide outstanding platforms for social media research. Even better, many are free and capable of increasing the insights that you gain significantly. A few of the most popular tools include: HootSuite, TweetDeck and Seesmic: By consolidating multiple social media accounts into one interface, these tools make it possible to sort and make sense of the endless streams of information on social media. Buffer and SocialOomph: These tools offer scheduling and automation tools to help you streamline your efforts or cover targets in other time zones or locales. TweetStats, Topsy, Twistori, Tweriod and TwitterMap: These tools offer interesting statistics and analytic options for Twitter. Topsy and SocialStatistics: These tools offer comprehensive tracking and ranking of Google+ and Twitter trends, pages, profiles, keywords, posts and more. 6. Be Professional and Consistent When conducting market research on business profiles, remember that your actions will directly reflect upon your business. No amount of information is worth a tarnished reputation or social media scandal. Be professional and upfront about your questions, comments and interactions. Even if you are not conducting research with your business accounts, professionalism and consistency are important. You never know when someone might discover your cleverly disguised profile. Social media users are also quick to find and point out any inconsistencies in how you conduct yourself online. Social media offers an endless source of marketing research information . However, without a detailed plan and a few simple tools, social media research might cost your business more than you might gain. These six best practices will ensure that your social media research offers the most benefits possible while minimizing the work required to obtain results. This post was a collaboration between Ray Nelson and Willie Pena.
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Anametrix Social Analytics Reveals Social-Media Impact on Paid and Owned Media
Markets open in 8 hrs 21 mins Anametrix Social Analytics Reveals Social-Media Impact on Paid and Owned Media ? Anametrix Announces Easy-to-Use Social Analytics Solution That Unifies Social Media, Web and Paid Campaign Data in Real Time to Improve Marketing ROI ? Press Release: Anametrix? 13 hours ago Print CHICAGO--(BUSINESS WIRE)-- Anametrix , the first cloud-based, real-time marketing analytics platform , introduces Anametrix Social Analytics . The comprehensive solution aggregates all social-media data in one place and allows marketers to quantify the ROI of this earned media by analyzing and correlating key marketing metrics around reach, engagement and conversion and comparing it to paid and owned media. NEWS HIGHLIGHTS Anametrix Social Analytics provides a unified dashboard where marketers can compare metrics from Facebook, Twitter, YouTube, Pinterest and other social-media channels. Marketers can view trends on social-media reach and engagement by channel and explore how changes in reach impact engagement. More importantly, marketers can assess how earned media from social channels influences marketing investments in paid and owned media. With this understanding, marketers can more easily optimize their marketing-mix allocation among traditional, online and social media. Available immediately to clients, Anametrix Social Analytics enables Global 2000 B2C marketers, publishers and digital agencies to: Bring all social-media data together into a single dashboard where marketers can compare social performance across multiple channels Assess impact of social media on website visits and paid media campaigns Move beyond reporting simple social metrics ? such as likes, retweets, shares, favorites and comments ? to truly analyze customer-engagement patterns Identify key campaigns and influencers that have direct revenue impact Drill down by demographic or sociographic segments to better deliver the right message at the right time to the right audience Visit Anametrix at Internet Retailer Conference and Exhibition (IRCE) Booth #260 for live demos of the new Anametrix Social Analytics solution and discover how the Anametrix marketing analytics platform increases return on marketing investment (ROMI) for retailers. If you?re unable to attend the event, please contact us for a demo . The Anametrix Social Analytics solution is included as part of the Anametrix marketing analytics platform, which is completely cloud-based. Users can access their marketing data in real time through web UI, Microsoft Excel , or any iOS, Android or BlackBerry mobile device . There is no software to install or manage. QUOTE Pelin Thorogood , CEO of Anametrix ?Although social-media marketing has become ubiquitous for businesses, the nature of social media makes it difficult to demonstrate the business impact. The Anametrix Social Analytics solution allows marketers and social-media teams to finally demonstrate the value of social-media efforts, the impact on revenue and how these activities fit into the overall marketing mix.? RESOURCES Image Gallery ABOUT ANAMETRIX Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com , Twitter, LinkedIn , Facebook , Google+ and our blog . Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners. Contact:
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